Kitchit + Digital Style Digest

In keeping with our habit of intermittent blog-posting, here we are! So much has happened in the past few months, including launches in New York and Los Angeles, but you can read about that elsewhere.

Meanwhile, other fun stuff has been happening in San Francisco. Here, Kitchit’s Director of Outreach, Sudeshna Dev, gives us a glimpse into her typical day on the job:

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As Director of Outreach, I have the incredibly fun job of getting people excited about Kitchit. So it goes without saying that I was thrilled when Kitchit was invited to provide the sustenance for the recent launch of Digital Style Digest, an online publication by Lorraine Sanders that sits at the nexus of fashion, design, and all things tech.

The launch party was held at Zappos’ San Francisco headquarters, which was transformed into a buzzing hive of fashion bloggers and lifestyle editors for the evening — a pretty great (and fun) crowd, in my opinion! 

We enlisted Kitchit culinary all-star Nicole Poirier (seriously, check out her collection of 5-star reviews on Kitchit) to serve some bite-sized treats to the fashionable crowd, and she went above and beyond (as always) with her crostini with herbed goat cheese, kalamata olive tapenade, and bruschetta; and shrimp and avocado corn tartelettes with pistachio dust and champagne vinaigrette. Nicole has worked for years as a chef on luxury yachts, and her worldly experience is reflected in her eclectic dishes. She also specializes in gluten-free and other dietary restrictions, which made her an instant success with this group of guys and gals. After trying a few bites of her food, many of the guests were asking for Nicole’s recipes — requests which she happily fulfilled. 

Luckily for me, Nicole has not only incredible cooking skills, but also a wonderful sense of humor. Working with her made my job easy — I spent most of the launch party laughing, and I think I ate half of the food she put out…sorry, Chef!

Since this was a design-centric event, we complemented Nicole’s spread by partnering with One True Love Vintage Rentals, which provided an adorably chic vintage tablescape, and the very talented Natalie Bowen, who designed our gorgeous floral arrangements. We had guests flocking our station all evening, both to grab seconds (and thirds and fourths) of Nicole’s bites and to check out the Kitchit website on a few strategically placed iPads. 

By the end of the evening, we’d had a wonderful time engaging with guests and getting a taste of Digital Style Digest. And, conveniently, packing up was a breeze since not a single morsel of Nicole’s creations went uneaten!

A big thanks to Rena Ramirez and Lindsey Stevens for making the event possible, and to Lorraine Sanders for including Kitchit in such a memorable launch party! 

Photo credit: Andrea Rowe Photography